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    Innovation Village | Technology, Product Reviews, Business
    You are at:Home»Apps»Twitter user angry after Elon’s ‘X’ takes over his @music handle

    Twitter user angry after Elon’s ‘X’ takes over his @music handle

    1
    By Tapiwa Matthew Mutisi on August 6, 2023 Apps, Brands, Report, Social Media, Technology, Twitter

    Less than a week after X snatched the “@X” handle from a user, it has reclaimed “@Music,” too. For the past 16 years, that handle belonged to Jeremy Vaught, director of engineering at the nonprofit Life Happens. “Just now, Twitter/X just ripped it away.” Vaught said in a post to X on Aug. 3. Now he’s, “Super pissed.”

    In an interview with Ars Technica, Vaught said he created his @music Twitter account (with a lowercase M apparently) in 2007 and had organically built a following of more than 450,000 since then, first through Second Life-related content and then general music-related posts.

    16 years ago, I created @music and have been running it ever since. Just now, Twitter / X just ripped it away.
    Super pissed pic.twitter.com/ctacWKY9js

    — Jeremy Vaught (@jeremyvaught) August 3, 2023

    He never made any money from the account, with the exception of the occasional free product that companies sent him as a trade for promotion. The largest sum he was ever offered for the account was around $5,000. But Vaught tells Ars Technica that the account was more valuable to him than that, plus selling the handle would violate Twitter’s terms of service.

    X did not pay Vaught for the account. In an email, it did offer Vaught a few alternative usernames to consider: @musicfan, @musicmusic, @music123, and @musiclover. Vaught didn’t want any of them, partially because he assumed the handles had been snatched from other users.

    “Honestly, if it’s not @music, it’s really not that interesting.” Vaught told Ars Technica. “One of my initial reactions was just to close the whole thing down, right? Like I’m just so irritated and so mad.”

    Somehow, Vaught remains a Musk fan. He told Ars Technica that he is interested in the billionaire’s electric cars and space developments, though someone should tell him that Musk has overstated his level of involvement in the technological developments of both endeavors.

    “I did turn off the Twitter Blue,” Vaught told Ars Technica. “I don’t feel like I have the need to keep paying [Elon Musk] 11 bucks a month.”

    “Twitter’s not dead to me at this point,” he continues, but “sixteen years is a long time to invest in something and then just have it ripped out from underneath you.”

    @Music (now with an uppercase M) has been merged with @TwitterMusic, which is now defunct.

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    @Music brands Elon Musk Jeremy Vaught rebranding social media Technology Twitter X
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    Tapiwa Matthew Mutisi
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    Tapiwa Matthew Mutisi has been covering blockchain technology, intelligent technologies, cryptocurrency, cybersecurity, telecommunications technology, sustainability, autonomous vehicles, and other topics for Innovation Village since 2017. In the years since, he has published over 4,000 articles — a mix of breaking news, reviews, helpful how-tos, industry analysis, and more. | Open DM on Twitter @TapiwaMutisi

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