Instagram Stories surpassed Snapchat in terms of daily active users, the Facebook-owned brand said Thursday. Instagram Stories said it had reached 200 million daily active users, while Snapchat last reported 161 million daily active users in February. The rise of Instagram Stories, which launched in 2016, has been a concern for Snapcat analysts and for the company itself. The launch of Instagram Stories roughly coincided with a decline in daily active user growth at Snapchat.
Meanwhile, earlier today, Instagram announced new sticker tools including a Selfie Sticker with Pinning, Geostickers in four new cities, and more.
“Selfie Sticker and Pinning turns your selfie into a sticker so you can quickly share your reaction or trade faces with someone (or something) in your story.”
“Geostickers in For New Cities If you live in or are traveling to Chicago, London, Madrid or Tokyo, you’ll also start seeing geostickers for your city over the coming days. All of the geostickers have been designed by local community members to help bring the cities they call home to life. You’ll be able to see the artist’s username when you tap the sticker, so you can learn more about their unique artwork.”
“We’re rolling out a shortcut to your favourite stickers. After tapping the smiley face, simply swipe right to see your recently used stickers. Also, when you record a video using “Hands-Free” mode, tap and hold the button to see a timer that counts down to when the video begins.”