Twitter has been very busy lately due to Elon Musk’s plans of acquiring the company for $44 billion. Nevertheless, this hasn’t stopped it from adding new and improved features for both paying and non-paying users.
The most recent was to introduce “Branded Likes” to all users after successfully testing with Brands like Disney, Pepsi, Spotify, and McDonald.
Last month, it added “Notes” tab to the platform. Beta Testers will start to see a new “Write” tab, which is where they can write and access all of their Notes. The “Notes” Feature is a new way for users to write longer tweets.
Twitter also announced a partnership with Shopify to allow its merchants to sell products directly on the social networking platform.
Yesterday, via @TwitterCreate, the company announced it is now testing a new feature that allows “selected” users to invite another account to CoTweet.
In the tweet, it mentioned that selected accounts in the US, Canada, and Korea are now seeing the feature appear in the tweet composer via a pop-up that invites other users to “tweet together with CoTweets.”
The above screenshots displays a user who has access to the CoTweets feature. You can invite another account to share ownership of a tweet with you. If they accept, a CoTweet will be created showing both of you as co-authors.
If you select someone to share ownership of a tweet with you, they’ll receive a request that they can choose to either accept or decline. You can send CoTweet invites to people that follow you and have public accounts.
In addition, since only two authors can appear on a CoTweet’s header at once, you can only invite one co-author per CoTweet.
Twitter says if you received and accepted a CoTweet invitation and later change your mind about wanting to be a co-author of that CoTweet, you can revoke the CoTweet once it’s published.
The CoTweet will then become a regular tweet by the original author.
Like the Collab feature on Instagram, this could be a great way for influencers to collaborate a tweet on a hot issue or trending topic. It can also help brands to cross promote. For example, a popular artist can announce a new single inviting another artist, who was featured on the track, to cotweet. More like the Duet feature on TikTok.
Whether it ends up being as valuable on other platforms remains to be seen, and I can’t imagine collaborative Tweets will become a major, transformative addition.
