South Africa’s OnDemand Cleaning Startup SweepSouth Raises $3.3m Funding Round

SweepSouth, a South Africa-based on-demand domestic cleaning service has announced that it raised more $3.3 million in its latest funding round.

Investors in the round include the Michael & Susan Dell Foundation which invested $1-million in SweepSouth.

The startup said in a statement that existing investors Naspers Foundry, Smollan, Vumela, CRE VC (previously Africa Angels Network) and musician and venture capitalist Black Coffee also participated in the round.

SweepSouth also said early investors Newtown Partners had exited the startup in the round with more than 10x return on their investments.

The round is likely one of the highest raised in South Africa by a startup outside the fintech sector.

It follows an announcement by Naspers in June that its venture capital (VC) fund Naspers Foundry had invested $2.1 million in the company.

SweepSouth was founded in 2014 by Aisha Pandor and Alen Ribic.

Pandor said the funding SweepSouth raised in its latest round will be instrumental in achieving the startup’s strategic goals going forward.

“In addition to expanding the markets we operate in, in South Africa and elsewhere on the continent, we are also looking forward to a formal announcement regarding our new platform, SweepSouth Connect, which offers services like handymen, plumbers, electricians, locksmiths, carpet cleaners and nannies, as well as the growth of our online SweepSouth Shop which sells a range of home products,” said Pandor.

As SweepSouth Connect broadens its service offerings, home security remains a key focus, with access to Lock and security experts playing a crucial role in ensuring safety and peace of mind. Whether homeowners require emergency lock replacements, advanced high-security lock installations, or modern keyless entry solutions, having reliable locksmith services on hand is crucial.

A clean home isn’t just about appearances—it’s about creating a healthier space for families to thrive. Dust, allergens, and everyday mess can quickly accumulate, making regular professional cleaning an important part of home maintenance.With hiring experts like Melissa and a Mop to handle the hard work, homeowners can enjoy their spaces without worrying about hidden grime or overlooked details. Whether it’s routine upkeep or a deep clean before hosting guests, a professionally cleaned home brings peace of mind and a fresh start every time.

Trusted providers like Locks Express specialize in expert locksmith solutions, offering round-the-clock emergency assistance and a comprehensive range of security services.

By incorporating professional locksmith expertise into its platform, SweepSouth Connect reinforces its dedication to delivering all-encompassing home solutions, ensuring that customers can rely on skilled professionals to protect their homes while enjoying seamless and dependable service.

Similarly, Seattle Lock & Doors offers expert insights into recognizing when it’s time to replace your locks, helping homeowners maintain top-notch security. Outdated or damaged locks can compromise the safety of a home, making timely replacements essential.

Their guide on the 5 signs that you should replace your locks provides valuable tips on spotting vulnerabilities, from difficulty turning the key to visible wear and tear. Check this website for practical advice on assessing the state of your locks and ensuring that your home remains secure.

By combining traditional locksmith expertise with modern security solutions, Seattle Lock & Doors helps clients stay ahead of potential security risks while maintaining the highest level of protection. This proactive approach to home security aligns with the broader trend of integrating expert locksmith services into comprehensive home maintenance platforms like SweepSouth Connect.

SweepSouth said in its statement that it has recorded “exceptional growth” since its launch in 2014 with its customer base, booking and revenue having tripled since its last funding round.

It pointed out that it has expanded operations to seven South African cities including Cape Town, Johannesburg, Pretoria and Durban.

SweepSouth said it has in partnership with Cape Town-based insurtech Simply. It has been able to provide accidental death and disability cover at no cost to domestic cleaners who find work through its platform.

The startup also said it has grown revenue by 26% since the announcement in June of the investment by Naspers Foundry.

This growth, the company said, has enabled it to create about 15 000 employment opportunities for previously unemployed and underemployed domestic workers.