Registration is on for the British Council and aiivon Digital Marketing training for creative entrepreneurs.
This Training is organized in partnership with the British Council West Africa. The purpose of the digital training is to deliver digital skills for Creative entrepreneurs running businesses in film, music, fashion, performing arts, visual arts, architecture, broadcasting, advertising, publishing, gaming, graphic design or software.
At the end of the training, the creative entrepreneurs should understand apply skills to;
- Have high-quality and targeted traffic and leads who are ready to buy.
- Retain high quality engagement on social media that grows and converts your likes and followers into new, returning and referral customers.
- Get profitable and measurable results at a very low advertising cost.
MODE OF TRAINING & TIMELINE
All training modules will be delivered in a face 2 face format with practical online tasks based on relevant case studies within 2 days.
The training will run in 3 batches of 2 days each and 25 participants par batch.
Batch A: 10 – 11th September 2018 (9 AM to 2 PM)
Batch B: 12 – 13th September 2018 ( 9 AM to 2 PM)
Batch C: 14 – 15th September 2018 (9 AM to 2 PM)
MODULES TO BE COVERED
- Email Marketing
This module will teach the use of email to develop relationships with potential customers/clients and how to show adverts to people as they check their emails, especially targeting people that receive emails from competitors.
- Search Engine Optimization
This will focus on getting organic traffic by teaching how to show up on search results when a keyword related and relevant to your business is searched for.
- Pay Per Click (PPC) Search
This will teach understanding paying for Ads based on conversion to website clicks.
- Social Media Marketing & Advertising
This will teach how to target specific audience on Facebook, Instagram, Twitter and YouTube using their interest, following, device and many other targeting options.
This will also cover how to employ Content Segmentation and social advertising to convert followers and connections to leads and customers.
- Social Media Content Design
This module will teach how to get high quality engagement on Facebook, Instagram, Twitter and Youtube that grows and converts likes and followers into new, returning and referral customers without paying for social media advertising.
- Social Media Tools & Trends
This module will focus on Social Listening to understand algorithms and how to use it to gain more exposure and engagement and how to track what people are saying about a creative business on social media to monitor and respond to customer service and reputation management issue.
It will also cover the social media activities that can (and should) be automated by software.
- Google Display Advertising
This module will teach how to best use the Google Display network to place adverts designed to find the right audience, find new customers or engage existing customers at the right place and the right time as well as drive more conversions using automation.
- E-Commerce
This will teach how to conduct commercial transactions on the internet and the best options available to creative businesses.
- Analytics
This will teach understanding what analytics to measure performance with and how to use the analytic data to improve engagement, click through rates and sales.
Interested entrepreneurs can click here by 12 noon tomorrow to register.
