Paystack, the Nigerian-based company that was recently acquired by Stripe for $200 million, is venturing into digital business. The company is building a digital business media network with the objective of using content to solve problems for Africa’s most ambitious teams.
The company aims to connect African entrepreneurs with the insights they need to grow globally successful businesses. Paystack says it was inspired by the examples of other B2B media and trade media publications such as Bloomberg, First Round Review, CB Insights, Industry Dive, Morning Brew, and Increment.
Founded in 2015 by Shola Akinlade and Ezra Olubi, Paystack currently has around 60,000 customers across Nigeria and Ghana. The fintech startup helps businesses in Africa get paid by anyone, anywhere in the world.
Why is Paystack building out a content operation?
According to Paystack in its words, “we create simple, powerful payments tools that help our customers build incredible products. We’re a growth engine for modern, ambitious businesses in Africa.”
“But running a business requires more than just tools.
It also requires understanding several topics such as recruitment, marketing, tax management, writing performant code, customer success, product design, and so much more. To reach their full potential, our customers need both tools, and insight.
This is why we began investing in content such as blog posts, events, downloadable guides and podcasts. We currently have a decent archive of engaging B2B content (our most consistent asset is the Decode Fintech podcast and newsletter), and we’ve been thrilled by the enthusiastic response to this content from our audience of business owners. We believe that with further investment on our editorial efforts, we can further empower ambitious teams in Africa to dare more, and do more.”
The company is currently looking for a Managing Editor to manage this business.
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