Netflix will earn about $900 million in value from its hugely popular show Squid Game according to internal documents seen by Bloomberg. This was revealed days after Squid Game became the biggest ever series at launch’ with 111 million viewers.
The documents also revealed that Squid Game cost $21.4 million to produce. At around $2.4 million an episode.
The South Korean TV show is about a brutal contest in which highly indebted people compete to win a huge cash prize. The contestants play a number of kids games — but get killed if they lose.
Internal Netflix documents seen by Bloomberg said the show generated $891 million in “impact value.” That’s the metric that Netflix, which operates a subscription model, uses to gauge the financial importance of shows. It suggests “Squid Game” will suck in a large number of subscribers.
At around $2.4 million an episode, Netflix is getting a very good return on its investment. “The Crown” and “Stranger Things” cost around $13 million and $12 million per episode, respectively.
The streaming giant thinks 89% of people who started “Squid Game” watched at least 75 minutes, according to Bloomberg. It thinks 66% of viewers — or 87 million people — finished the series in the first 23 days of it being online.
Netflix did not immediately respond to a request for comment. But an attorney representing the streaming service told Bloomberg: “Netflix does not discuss these metrics outside the company.”
