Netflix crosses the 100 million subscriber mark

In the recent financial report published by Netflix, total membership now stands at 103.95 million. Curiously the international market (outside US) accounts for more subscribers, with 52.03 million. Netflix says its streaming membership grew more than expected, from 99m to 104m, due to its amazing content. International revenue also rose 57% year over year.

Netflix was able to record an impressive $2.785 million in revenues (32% year on year) for the second quarter.

Last week, the Television Academy nominated 27 Netflix original programs with 91 Emmy nominations, nearly double last year’s tally. With five of the 14 total nominated best series contenders (Stranger Things, The Crown, House of Cards, Master of None and Unbreakable Kimmy Schmidt), Netflix had the most nominated series of any network.

Netflix believes that though the competition for entertainment time is always intense, the silver lining is that the market is vast and diverse.

“YouTube is earning over a billion hours a day of consumers’ time with one type of entertainment, while we are earning over a billion hours a week with our type of entertainment. Linear TV is still huge, piracy still substantial, and there are thousands of firms and approaches around the world earning some fraction of consumers’ entertainment time.”

“We are all co-pioneers of internet TV and, together, we are replacing linear TV. The shift from linear TV to on-demand viewing is so big and there is so much leisure time, many internet TV services will be successful. The internet may not have been great for the music business due to piracy, but, wow, it is incredible for growing the video entertainment business around the world.”