In an aggressive bid to boost customer retention and win back lost subscribers, MultiChoice Nigeria has slashed the price of its DStv decoder by 50%, reducing it from ₦20,000 to ₦10,000. Alongside this, the Pay TV provider has launched a limited-time campaign offering a free automatic upgrade to a higher package tier for both current and returning customers.
This deal is part of the company’s “We’ve Got You” promotion, which runs from June 16 to July 31, 2025. Its goals are clear: to reward loyal customers, support low-income households, and reaffirm DStv’s position as Nigeria’s leading provider of premium home entertainment. The DStv decoder price slash comes at a time when rising costs and the growth of digital alternatives are reshaping consumer viewing habits.
John Ugbe, CEO of MultiChoice Nigeria, emphasized the company’s commitment to keeping customers satisfied and engaged. “We want to make sure our customers feel valued and have access to the greatest entertainment every day,” he said. “The goal of this campaign is to increase access to premium content and show that DStv has something for everyone—not just football fans.”
Under the offer, new and returning customers will receive an HD Zapper decoder, an outdoor antenna, all necessary installation materials, and a one-month subscription to the DStv Compact package—all for ₦10,000. Once payment is confirmed, their subscription will be automatically upgraded to Compact Plus, unlocking access to an even wider range of content at no extra cost.
According to MultiChoice, the campaign is a direct response to increased competition and economic hardship. With streaming services like Netflix and YouTube rapidly gaining ground, offering better value has become essential. The company is aiming to reposition itself not just as a Pay TV service, but as a daily-value entertainment platform that caters to the entire household.
The initiative follows the company’s recent financial setback. MultiChoice Group reported a drop of 1.2 million active subscribers, bringing its total customer base down to 14.5 million. Through promotions like this, the company hopes to reverse the decline, rebuild trust, and enhance overall customer satisfaction.
The DStv decoder price slash is also timely given Nigeria’s current economic climate. Many families are grappling with reduced purchasing power, and MultiChoice says it wants to ease the burden by making quality entertainment more affordable. By combining a lower decoder price with a value-packed upgrade, the company is offering customers immediate, tangible benefits.
Importantly, the upgrade process is seamless. Any active or returning customer who pays their subscription in full during the promo period will automatically receive the upgrade—no paperwork, no extra steps. This smooth experience reflects MultiChoice’s efforts to simplify its services and eliminate barriers for subscribers.
From dramas and movies to kids’ shows, local programming, and international news, the upgrade unlocks a more immersive, engaging viewing experience. It serves as both a thank-you to loyal customers and an incentive for potential subscribers who may have been unsure about rejoining. Ultimately, this move by MultiChoice is more than a simple price cut. It’s a strategic effort to protect market share, deliver value, and evolve in the face of growing competition.