This Friday 8th August JUMIA and African Money, the company founded by African entrepreneur Sékou Diawara, will come together for a special event in Abidjan. The event aims to celebrate Africa as a vibrant and exciting continent at the forefront of the latest trends.
JUMIA is pleased to announce that the Mix Discothèque will open its doors from 11pm on the 8th August for a special event: African Money
JUMIA and African Money, two companies which share an entrepreneurial DNA, are uniting for the first time in Abidjan in order to show the bright face of Africa where prestigious events, just like in Europe and the US, are taking place.
African Money was born from a simple and ambitious wish from Sékou Diawara: to bring together the African Diaspora through lively events organized in exceptional settings. He began by implementing his project in some of Paris’s most prestigious venues, in order to boost the image of Africa in France.
Moreover, Sékou Diawara’s events regularly welcome celebrities like Booba, Jae Millz, Young Money, David Monsoh, Mokobe, Singuila, or Passy. Hence, today, and thanks to media interest (buzz on social media platforms such as Facebook or Youtube) the staff of African Money is experiencing an increasing demand which has allowed them to broaden their horizons with the “African Money Tour” in cities like Nice, Brussels, Frankfurt, Lille and London. Achieving great success over a short time period, Sékou Diawara has rapidly made a name for himself among the Golden African Youth, and thus decided to export his concept everywhere an African Diaspora exists, starting with the African continent during summer and winter holidays.
In order to ensure sustainability and increase its visibility, African Money recently diversified the core of its activities, creating new structures in line with the original concept:
- AMplus Productions: a production company to look for new African talents
- Amplus Events: events agency in charge of organizing bespoke events for private organisations or individuals
- Fashion: creation of African Money baseball caps
- A humanitarian foundation, “Les Enfants d’African Money” (The Children of African Money), which receives part of the profits of African Money
Together, JUMIA and Sékou Diawara want to celebrate a beautiful Africa at the forefront of the latest trends and developments.
