West Chester-based technology consulting company, IT Edge, has launched an initiative that reduces the cost of expert marketing services by about 25%, according to Vista Today. The Kickstart Initiative provides a three-month no-cost retainer plan designed for startup companies to test the current elements of digital marketing. Marketing Division Lead at IT Edge, Braedon Swindler, said entrepreneurs and small business owners already have many things to deal with.
Swindler adds, “In most cases, business owners overlook marketing and advertising, practices businesses of all sizes cannot afford to sacrifice. IT Edge’s Kickstart Initiative aims to reduce the burden for small businesses by providing a low cost full-service marketing solution.” IT Edge’s team makes the marketing process by outlining a clear platform setup and pricing strategy, SEO, content publishing, and website maintenance. If you’re an entrepreneur struggling to promote your small business, here are some tips for developing and improving your digital marketing strategies.
Consider Email Marketing Personalization
Email is one of the most utilized marketing channels for small businesses as it guarantees high customer acquisition and retention rate. However, you need to embrace personalization to succeed in email marketing. Personalized email marketing offers many benefits, such as improved lead generation, better customer engagement, and high revenues. That’s because today’s consumers crave personalized attention from brands before committing to buying a service or product.
To establish a lasting relationship with customers through personalized email marketing, there are a few steps you need to follow. First, gather personal information from your target audience. The next important step is to segment your email list based on the unique interests and shopping habits of each email subscriber. Then tailor personalized content for each individual based on the details they have provided and the issues they wish to solve.
Prioritize Diversified Content Marketing
Whether you’re launching a new business or have been running one for a couple of years, you know that content marketing is an essential aspect of any digital marketing strategy. Besides demanding for personalization, consumers in this digital era want to interact with brands with a high level of expertise in what they do. With that said, you need to develop a diversified content marketing strategy. This means combining different content like videos, podcasts, infographics, and images, instead of blogging alone.
According to Austin content marketing experts, providing valuable information and solutions to their customers’ pain points without being salesy through content marketing helps you boost brand awareness, improve online visibility, and increase customer loyalty. While it’s possible to do content marketing yourself, consider hiring expert marketers. Marketing professionals know what content to write and prioritize to boost brand visibility.
Invest in Marketing Automation
As a small business owner, you need to prioritize automation to streamline your core business functions and marketing processes. Automating your marketing processes will save you time and boost efficiency. Note that there are automation tools available for all your marketing needs for social media management, strategic content publishing, referral and email marketing, and lead generation. In addition to boosting your team’s productivity levels, automation increases your conversion rate.
Digital marketing is the cornerstone of small business growth and success. However, to achieve positive results, startups must implement effective digital marketing strategies. This includes digital marketing automation, diversified content marketing campaigns, and personalized email marketing. It’s also important to prioritize SEO, optimize your site for voice search, and leverage referral marketing.
