Instagram Releases A New Guide For The Holiday Season Highlighting It’s Latest eCommerce Features

On the occasion of the upcoming Christmas season, Instagram has released a new guide to help brands make better use of the platform, focusing on the Shop and other eCommerce features.

‘Holiday Szn‘ offers tips on key promotional and eCommerce tools, as well as links to more in-depth synopses and case studies. Useful information is also provided on elements such as product details, ads or shopping tags. 

Overall, it’s an easy read with plenty of case studies and helpful hints in other sections. This knowledge may still be useful in guiding your Instagram marketing strategy or alerting you to elements you may not have thought of. The product tags in Reels are a good example of this. 

According to @SMTSsocial, Instagram is still working to promote the use of Reels wherever it can, even testing a new Reels-specific element in hashtag search for some users.

Considering the platform’s focus, it may be worth considering using Reels to run holiday promotions this year, and the guide provides specific pointers on how to do so, along with tips on how to tag products in all the shopping surfaces on the platform. 

Many of these overviews have been around for a while, but the guide brings them all together, making it easier to understand the various elements..

Additionally, Instagram has added some new explainers, such as a 6-page overview of product catalog best practices. 

Although it’s a useful collection of tips, it’s worth taking a look at what is on offer, and getting a better understanding of all of the key eCommerce options now available to you in your app.

Check out Instagram’s mini-site ‘Holiday Szn’ here.