Instagram has announced that starting this week you can save posts into private collections.
Tap and hold the bookmark icon underneath any post to save it directly to a collection. You can create and name a new collection when you save a post, or you can add it to the one you’ve already created. You can also create a collection out of your existing saved posts. Tap the plus icon in the top right corner, give your collection a name and select the saved posts you’d like to add.
Your collections can be found on the saved posts tab on your profile. Instagram says 46 percent of people have saved at least one post since they added the ability to do so last December.
As Engadget highlights, the feature probably isn’t going to sway hardcore Pinterest fans over to Instagram but it could give the casual Instagram user a reason not to jump ship.
Collections are being added as part of update 10.16 for Android and iOS versions of Instagram.