The Meta-owned photo-sharing platform is reportedly working on a new feature called “Candid Challenges”. As per reports, an Instagram spokesperson has also confirmed that the feature is an ‘internal prototype’ but no more details have been revealed.
The new feature sounds familiar to “BeReal” — a French social media app released in 2020. The app also asks users to take their candid pictures every day at a set period of time. The app asks users to upload their selfies within 2-minutes after receiving the prompt.
Instagram’s “Candid Challenge” feature will allow users to share their candid images on the photo-sharing platform. Users following the Candid Challenge will receive a notification from the app at a set time every day to capture and upload their candid photo or video.
The two-minute window will let users capture themselves from both the front and rear camera and share what they are doing at that time. The snapped image or video will show in the story tray of the app.
How will Instagram Candid Challenges work?
Candid Challenges takes a different (but not exactly new) approach to sharing your day-to-day life on social media. Rather than selectively picking out their best photos and videos to share on platforms like Instagram or Twitter, the feature will send users a notification during a random time of the day, at which point users must share a photo from their front and rear camera at the same time, bringing out the challenge aspect of the feature. These photos will then be shared on the users’ stories.
The upcoming feature for Instagram was first spotted by a notable leaker Alessandro Paluzzi. Paluzzi posted a screenshot with Instagram’s description of how the feature could work.
“Add other’s IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes,” the screenshot reads.
It currently is not clear when and if Instagram will be launching the feature. However, if parent company Meta decides that BeReal is a competitor to Instagram, we could see the implementation roll out later on.
This isn’t even the first time Meta has been accused of copying BeReal. Last month, around the time BeReal was rocketing in popularity, it widely rolled out a new feature called Dual which allows you to take a photo or video from both your phone’s front and rear camera simultaneously.
