Now is a great time to be an entrepreneur in Africa. There has been a recent boom in small businesses and start-ups, and there are lots of companies who are looking to help entrepreneurs grow.
If you are an entrepreneur or a small business owner you may be wondering how to take your venture to the next level. One great way to boost your business is working with a charity – although many business owners mistakenly assume that this will be a financial drain.
In reality this isn’t the case at all. Here are three ways that charity can benefit your start-up.
Working With A Local Charity Can Improve Your Image
A company who provides help and makes a concentrated effort to contribute comes across as genuine and caring, so people are more likely to buy from your business. Many Africans appreciate the value of community; a study recently found that Africans are three times more likely to help a stranger in the streets than they are to donate money. This shows that many people in Africa appreciate direct charity efforts, so helping a local charity will put your business in a great light.
Working With A Local Charity Presents Networking Opportunities
Another benefit of working with charity is that it presents your business with new connections and networking opportunities. As your business teams up with different charities you will meet lots of powerful people who you can build up relationships with, and once these relationships are formed you will have mutual respect and trust; the perfect foundations for a future business relationships!
Working With A Local Charity Makes Your Community A Better Place
One of the main benefits of giving to a local charity is that it can help to make your community a better place. It means that more money is being invested into your community, helping to improve the future of everyone who lives in that area – especially if you choose to donate to an educational charity. Entrepreneur Jason A Sugarman chose to support the Fullerton Technology Foundation in California, and over the years he has managed to raise millions of dollars. This has provided students in the area with ample opportunities, and if you want to do something similar there are lots of local charities in Africa for you to choose from.
Giving to charity is a great way to grow your business. It can improve your image, it benefits your local community and it means that you will meet lots of connections, helping you to reach a much wider audience.
