Google is introducing two new updates to change the way the company addresses policy violations by Adsense publishers and how it communicates these violations.
The tech giant says these updates are in response to publishers request that they want more transparency about how Google responds to policy violations on their content. Publishers also want more information about why Google removes ads on their websites and more help to resolve issues quickly, minimizing the impact on their bottom line.
These are the two updates
Policy actions at the page level
Google is introducing a new technology for policy violations that allows the company act more quickly and more precisely when it needs to remove ads from content that violates its policies. Historically, for most policy violations, Google removes all ads from a publisher’s site. As it rolls out page-level policy action as the new default for content violations, it’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content. Google will still use site-level actions but only as needed. And when it’s necessary, such as in the case of egregious or persistent violations, it will still terminate publishers. Altogether, this means fewer disruptions for publishers.
A new Policy Center for publishers that use AdSense
Google is also announcing a new Policy Centre as a one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages. Google says it has been piloting this Policy Centre with thousands of AdSense publishers, who have been very positive about these changes—and provided great feedback and suggestions on how to make the Policy Centre more useful.
It is expected that with these updates, all AdSense publishers will have more transparency about why policy actions were taken and the violations found, including page-level action data, so they can quickly resolve these issues across all their sites and pages using step-by-step instructions. The Policy Centre also makes it easy for publishers to tell us when policy issues have been resolved and their pages are ready for review.
