After putting up a good fight for a share of the content market, it seems like Facebook has its eyes set on yet on another market, LinkedIn’s, with its latest feature that provides ways for business Pages to promote job listings. According to report, the new Jobs features could give companies another reason to drive traffic to their Facebook Page beyond marketing their products in the News Feed, while also allowing them to pay the social network to get their open position in front of more candidates.
This development was first observed by TechCrunch which spotted a Jobs tab on its Page, and Facebook has since confirmed it is experimenting with a slew of recruiting features.
A Facebook spokesperson said: “Based on behavior we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates.”
This feature can compete with LinkedIn, Work4, Workable and Jobscore that build “Jobs” tab applications that businesses can embed in their Facebook Pages.
The new Facebook option in the status update composer allows Pages to formally share a job opening with related details like job title, salary or if it’s full-time versus part-time. The special formatting could differentiate job postings from other content and attract eyeballs amongst the crowded News Feed.
TechCrunch reported that these job postings will also show up in a Jobs tab of the Page, creating a dedicated landing place where companies can send job seekers. Businesses would get the added benefit of potentially gaining new followers whether or not someone inquires about the open position, compared to a relatively static Careers page on a company’s website.
Job postings will include an “Apply Now” button that launches a standard job application flow, but pre-populated with information from a user’s public profile. That could help people quickly apply for multiple jobs without typing in redundant information.
Businesses will also be able to pay to show their News Feed job postings to more people, directly competing with some of LinkedIn’s ad offerings. Facebook’s opportunity here combines its ubiquitous reach, personal data and engagement.
