Recently, Facebook published a new overview of its overall ad review process.
If you’re used to asking why it takes so long for Facebook to accept or reject your ad, then this is a handy explainer.
Though it might not necessarily leave you any more satisfied as to how your ad is being assessed, the added context could help you understand any mistakes or missteps that you may have experienced.
Facebook said while announcing via a blog post that its ad review system is designed to review all ads before they go live. “This system relies primarily on automated technology to apply our Advertising Policies to the millions of ads that run across our apps. While our review is largely automated, we rely on our teams to build and train these systems, and in some cases, to manually review ads,” the writer explains further.
So before you start speaking evil of, perhaps, faceless moderators at Facebook Headquarters, you might want to understand that the ads are moderated through automated detection. There’s no human responsible for failing ads. There’s no human responsible for failing ads.
As you can see in the image displayed above, humans are not always involved in the ad review system on the social media platform, and never will unless Facebook has a specific reason for there to be.
“While ad review is typically completed within 24 hours, it may take longer, and ads can be reviewed again, including after they’re live. […] Unlike the initial ad review, we rely more heavily on teams of human reviewers to process re-review requests from advertisers but are continuously assessing ways to increase automation.”
Here’s where humans can get involved – if you request a re-review of the ad, or it is flagged for some reason. But as the Social Media giant notes, it is increasingly looking to automate all aspects – so it may well be that even in those cases, your ad is never viewed by human eyes internally.
As noted, that might not make you feel any less frustrated about the process. But at least you know why.
Facebook also notes that:
“When we launch a new policy, it can take time for the various parts of our enforcement system, both automated technology and trained global teams, to learn how to correctly and consistently enforce the new standard, but as we gather new data and feedback, our machine learning models and our automated enforcement improve.”
Again, this could help you understand why your ad request was received.
In addition to this, Facebook says that all ads need to adhere to its Advertising Policies and Community Standards.
So there are various steps in the Social Media Platform’s Ad Review process, and most of them depend on a full-automation process.
Again, if you’ve been frustrated by delays or rejections within Facebook’s system, this overview may provide more context into what’s occurred, or is occurring internally.
There are no secret tricks or tips to get you through any faster here, but it may help to provide more understanding as to the specific elements at play.
You can check out Facebook’s full Ad Review overview here.
