TikTok announced that it has officially launched TikTok for Artists, a comprehensive music insights platform designed to give musicians, their teams, and labels powerful tools to understand and grow their presence on the short-form video platform. This move reinforces TikTok’s ambition to be the leading driver of music discovery and artist development globally.
The launch follows a testing phase in select countries and introduces a data-rich dashboard that provides real-time insights into how songs and content are performing across TikTok. Artists can now track metrics such as the number of views per track, user-generated posts using their music, and engagement data like likes, shares, and completion rates for videos featuring their songs.
But it doesn’t stop at numbers. TikTok for Artists goes further by offering detailed audience analytics — including demographics like age, language, and gender — and guides for optimizing content using TikTok’s creative tools. These insights aim to support artists in refining their promotional strategies, improving content creation, and ultimately building stronger, long-term relationships with fans.
“TikTok for Artists is a game changer,” said British artist Jordan Adetunji. “I can give access to my team, and we use it to make more informed decisions about campaigns.”
The platform isn’t only for those already established. From rising indie talents to major label acts, TikTok for Artists levels the playing field by offering tools previously accessible only to large marketing teams. By enabling transparency and control, TikTok empowers artists at all stages of their careers to take charge of their music’s digital journey.
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A standout feature is the newly launched Pre-Release tool, which allows artists to promote upcoming music drops on TikTok and enables fans to pre-save tracks directly to Spotify or Apple Music. This gives artists a head start in building momentum before release day, bridging TikTok engagement with mainstream streaming platforms.
The move to centralize artist tools under one umbrella marks a shift in TikTok’s music strategy. Rather than building its own standalone streaming service — like the now-discontinued TikTok Music — the company is doubling down on its strength as a music discovery engine. TikTok’s viral ecosystem continues to birth breakout songs and new stars, and TikTok for Artists is set to institutionalize that magic through data and strategy.
“TikTok is already the world’s best platform for music discovery,” said Tracy Gardner, Global Head of Music Business Development at TikTok. “With this platform, we’re giving artists transparent access to actionable data that can elevate their careers both on and off TikTok.”
Available in over 30 countries — including the U.S., UK, Japan, France, Brazil and Egypt — TikTok for Artists is open to anyone with a certified TikTok Artist Account. TikTok for Artists will be rolling out in other countries soon. Access can also be extended to team members and label partners, ensuring coordinated strategy and execution.
As music continues to evolve in the digital age, TikTok for Artists offers a timely and powerful toolkit, ensuring that artists not only go viral — but thrive.
