I listen to the radio every morning on my way to work and I have always been intrigued when I hear the telecoms radio ads advising listeners to dial a string of numbers (USSD codes) to change to a new plan or participate in a new promo. I have always wondered how many people really do this.
I personally have not subscribed to any promo or new plan. (Maybe I am not part of the target market). The first reason is that there are too many numbers and these plans change too often. You change to one plan today and before you know it, there is a new plan out in 2 weeks. Sometimes you feel the telecoms operators just change to gain market share instead of actually spending time to understand, profile and launch products relevant to particular market segments.
I guess there will be a reduction in churning these promos or products because of the recent NCC ban but I wonder if there is any other way of communicating these new plans other than these USSD strings. What about using the Sim Tool Kit (STK) menu?
Am I the only one that thinks there should be a better way of communicating these new promos and products other than the USSD strings? What do you think?