BTS, the Korean pop group, has broken their own record for most YouTube views in the first 24-hours of release with their new English-language single “Butter,” hitting approximately 113 million views by midnight ET, according to the platform’s public views counter.
BTS had set the previous record with their 2020 single “Dynamite,” their first entirely in English. That video racked up 101.1 million in its first 24 hours, according to official YouTube figures, though its public views counter marked 98.3 million.
BTS’ summer dance-pop jam “Butter” was released on YouTube on Thursday, May 21, at 12AM ET/1PM KST, and has been propelled towards new heights by the group’s devoted fans, ARMY.
The song set a new all-time record for the biggest music video premiere of the streaming service with more than 3.9 million concurrent viewers and hit No. 1 on the U.S. iTunes chart within just two hours of its debut.
BTS has held numerous records for 24-hour views in the past, such as for “Boy With Luv” featuring Halsey in April 2019, which hit 74.6 million views in its first day.
