Just a week ago, Binance announced a multi-year NFT partnership with Portuguese footballer Cristiano Ronaldo, the individual with the highest number of followers on Instagram. Today the company has snapped up TikTok’s most-followed person, Khaby Lame as a global brand ambassador.
A TikTok sensation, Khaby Lame’s viral TikTok Videos have over 1 billion likes in total and he has amassed over 142 million followers on the platform from all corners of the globe.
A key push for Binance is in increasing Web3 awareness and adoption, and working with a superstar like Khaby Lame will allow it to bring this mission to a whole new audience.
Khaby Lame will be using his signature style to tackle some of the misperceptions around Web3 throughout the partnership. He will also partner on exclusive NFT collections with Binance, further enhancing the experience for his fans.
Speaking on the deal, Khaby Lame said, “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them.
“I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”
Fans can expect exclusive Khaby Lame NFT collections on Binance as well as bite-sized crypto education, delivered in classic Khaby Lame style, topped off with his signature “Khaby move.”
“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption,” said James Rothwell, Binance Global Vice President of Marketing.
He added: “With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
