Cryptocurrency exchange, Binance has signed a multi-year NFT partnership with Portuguese footballer Cristiano Ronaldo.
As part of the partnership, Binance will launch a global promotion aiming to give Ronaldo’s fans an introduction to Web3 with a compelling entry point into the world of NFTs.
Also, Binance and Cristiano Ronaldo will create a series of NFT collections for sale exclusively on the Binance NFT platform. The first NFT collection will be released later this year and feature designs created in collaboration with Ronaldo.
Binance Founder and CEO, Changpeng Zhao said, “Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work. We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of,” said Ronaldo.
“I know the fans are going to enjoy the collection as much as I do.”
Binance seem to have scored a huge point sealing a partnership with Ronaldo who has a huge fan base and an army of millions of fans online. Currently the Portuguese football icon has the highest number of followers on Instagram with over 400 million people following him.
The Cristiano Ronaldo NFT collections will be available exclusively on Binance NFT at www.binance.com/en/nft/home.
