7 Ways To Showcase Your Brand’s Personality

Just like humans, every brand has its only personality traits. Knowing your business’ brand personality and effectively communicating it is essential for developing a strong relationship with your customers. In developing a successful marketing strategy, it is critical that you first define your brand’s personality.

Once you’ve defined the brand that will underpin your marketing and communications, you need to make sure you effectively showcase to your audience. In this article, we’re going to give you 7 practical tips for showcasing your brand’s personality.

1. Tell Your Brand’s Story

Sharing your brand’s story is a great way to build trust with the customers and showcase your brand personality at the same time. Every brand has a story behind it and it is important to communicate your brand’s core values, your motivations and your passions.

Your aim is to tell a story which will help you to connect with your customers and gain their trust. Storytelling is powerful and allows our brain to not only process information but also understand the emotions behind it. The power of storytelling will capture your customers’ attention and build loyalty which will serve your business well over the long term.

2. Use Creative Marketing Materials

There are certain tried and true marketing materials that brands commonly use, such as posters, flyers and business cards. Often, companies follow the same beaten path, regardless of their audience and their brand.

Instead, consider the marketing materials that are most appropriate for your brand’s own personality. For example, if your brand is young and fresh, why not show this with some funky branded stickers? Or if your brand is committed to an environmental cause, hand out eco-friendly reusable shopping bags or metal straws.

3. Turn Your Staff Into Brand Promoters

Each individual working in your team is responsible in contributing to the success of your brand. The majority of your staff will be active on social media and this is a resource you can use to promote your business. They will have connections with their friends, relatives and often a wide network of acquaintances. You can make use of your staff’s networks and by asking them to promote your brand in their own unique way. Personalised activity like this will convey the individual personality of your brand.

4. Showcase your Staff

As well as having your staff promote your business, you can also turn the spotlight on your staff and have your business promote them. This will inspire trust in your audience by showing the real people behind your brand. You can use interesting photos of your staff and your workspace on your social media channels and other online content. Avoid stock photos and use genuine ones of your team instead.

Customers like to know the real people involved and can easily connect with them. Seeing fun photos of the staff will let customers relate to them. This step is useful to gain their trust in your brand and also enhance your brand personality.

5. Be Interactive On Social Media

Your customers want to connect with your brand on a human level. While posting on Twitter or Instagram, make sure to make this a two-way conversation through genuine interaction. Talk to people and respond to their comments on your posts. You don’t need to reply to every person but by making a team member responsible for replying to the majority of posts your brand will appear much more personal. Furthermore, allow your brand’s personality to come across in these interactions: your customers will relate to you on a personal level rather than seeing you as a soul-less company.

6. Display Your Fans Memes

Sharing fan-generated memes or posts about your brand is one of the best ways to encourage followers and grow our support base. You can showcase “Fan of The Week” posts displaying your fan’s best memes which will help you stay connected to your customers, fans and supporters. This will also improve brand awareness and encourages new customers to participate.

7. Offer Special Discounts

Another way to showcase your brand’s personality is through customer appreciation. And, after all, all customers love discounts! Discounts and special offers build your customer base, drive more sales and help you to meet your business goals. Rather than simply offering across-the-board discounts, reward your best customers by offering them special discounts and personalised gifts on special occasions.

In the competitive world of modern business, showcasing your brand’s personality is essential to attracting clients. Customers want to connect with a brand on a deeper level and so a clear brand personality is critical for establishing trust and building a loyal customer base.

About the Author

Tom Buckland is a digital marketing consultant specialising in content marketing, technical SEO and strategy. He’s worked in the digital marketing sphere for over a decade and loves helping businesses profit through smart, data-based digital marketing strategies.