Zydii, a prominent digital workforce platform, has announced an exciting collaboration with Venture for Africa (VFA), a well-regarded talent accelerator, to introduce a new, practical, and execution-focused Go-to-Market (GTM) strategy course tailored specifically for African businesses. This initiative is designed by African experts, ensuring that the content is relevant and applicable to the unique challenges faced by startups across the continent.
The partnership leverages Zydii’s proficiency in providing accessible digital learning solutions alongside VFA’s comprehensive understanding of the talent and knowledge gaps that African startups encounter. Together, they aim to create a high-impact learning experience that empowers business operators seeking to scale their operations effectively.
Rhoda Kingori, co-founder and COO of Zydii, emphasized the necessity for practical solutions in the African business landscape, stating;
Businesses in Africa don’t just need theories; they need practical strategies that work on the ground. This partnership with Venture for Africa is about equipping businesses with the tools to navigate real challenges, from market entry to regional expansion. Think of it as the ultimate playbook for winning in African markets.
The course is designed to be self-paced and interactive, ensuring that participants remain engaged while acquiring actionable knowledge. It is firmly rooted in the realities of doing business in Africa, offering a curriculum that includes:
- Real-World Case Studies: Participants will explore success stories from thriving African businesses, providing context and inspiration for their own ventures.
- Actionable Playbooks: The course includes practical guides for market entry, sales strategies, and scaling operations, enabling participants to implement what they learn directly into their businesses.
- Expert Insights: Learners will benefit from the wisdom of industry leaders who have successfully executed GTM strategies, gaining valuable perspectives that can inform their own approaches.
- Interactive Learning Modules: The curriculum features assessments and interactive elements designed for practical application, ensuring that participants can apply their knowledge effectively.
Tobi Lafinhan, co-founder of Venture for Africa, highlighted the significance of this initiative, stating;
Go-to-market execution is one of the biggest challenges for startups, yet too often, practical, Africa-specific guidance is out of reach. We built this program to change that. By partnering with Zydii, we’ve taken the hands-on, expert-led approach of our GTM bootcamp and made it accessible anytime, anywhere, without losing the depth that makes it effective. Whether you’re figuring out the sales motion for an early-stage SaaS product or expanding a consumer brand across the continent, this course provides the playbook and real-world insights to help you move faster and smarter.
This collaboration between Zydii and Venture for Africa represents a significant step forward in equipping African businesses with the necessary tools and knowledge to thrive in a competitive landscape, ultimately fostering growth and innovation across the continent.
