The Chinese Smartphone manufacturer, ZTE has just unveiled a new company logo. This is a move to bring about a new corporate identity and have more presence in the M-ICT (Media Information Communications Technology) sector. This announcement was mentioned in a press release stating that it will solely focus on products that are “dynamic, youthful and compelling to users, sustainable and environmentally responsible, as well as open-minded and collaborative.” This should mean a change in branding across the board effective immediately.
ZTE Corporation is a Chinese multinational telecommunications equipment and systems company headquartered in Shenzhen, China.
ZTE operates in three business units – Carrier Networks(54%)-Terminals(29%)-Telecommunication(17%). ZTE’s core products are wireless, exhange, access, optical transmission, and data telecommunications gear; mobile phones; and telecommunications software. It also offers products that provide value-added services, such as video on demand and streaming media. ZTE primarily sells products under its own name but it is also an OEM( Original Equipment Manufacturer.
ZTE is one of the top five largest smartphone manufacturers in its home market, and in the top ten, worldwide.
A news conference will be hosted by the company on Monday in Las Vegas just as the CES 2015 event kicks off, so more details will be shared during the course of the event.
President and Chief Executive Officer of ZTE Corporation; Shi Lirong said that their new M-ICT strategy will open up a total addressable market of USD 3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market.
Will a redesigned logo bring about new or loyal ZTE fans? Let’s wait and see.
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