ZoomTanzania and Kupatana merge to form new online marketplace

Tanzanian classified platforms, ZoomTanzania and Kupatana, announced that they are merging to form a new online marketplace. ZoomTanzania is owned by Roam while Kupatana is backed by Frontier Digital Ventures.

The two platforms have been long time competitors in the Tanzanian market and with this merger, they become a formidable player in the market.

Last year, Afrieuro Digital Ventures, a Tanzanian private limited company, obtained the exclusive rights to market and operate the two classified sites.

According to Makusaro Tesha, General Manager of Afrieuro Digital Ventures, “This is an amazing opportunity for us, but particularly for the Tanzanian internet users since we will be able to further develop the already strong online marketplace presence and provide even more sales opportunities and a better user experience across all categories.”

Because of its high brand awareness rate in Tanzania and mobile adoption of users, Kupatana.com will be kept as the brand name in the future but for now both website’s will be kept as they are. In the beginning of next year the plan is to launch a new website that will merge both brands.

“From a technical standpoint, the new platform will be a new version that will combine the best of the two platforms, but also bring new and exciting features so that we can provide a safe, fast and user-friendly experience to buy and sell online”, says Makusaro Tesha