Zain Group, a pioneer in mobile telecommunications in eight markets across the Middle East and North Africa, announces its selection of eServGlobal, for the provision of an end-to-end mobile money solution that will be deployed across group operations. Paris based, eServGlobal is an innovative software vendor specialising in mobile money and value-added services for the telecommunication and financial services industries.
The comprehensive solution that Zain will gradually roll-out across its operations and offer to its customers encompasses a complete mobile money platform, providing services such as electronic top-up, mobile wallets, mobile banking, online payments, salary disbursements, peer-to-peer money transfer, micro finance, airtime top-up, bill payment and payment at a merchant.
Zain already provides mobile commerce services in several of its operations and this agreement will complement and enhance existing services as well as support the roll-out of appealing and much needed mobile-money solutions in other markets. Notably, in several of Zain’s markets, over 90% of the population does not have access to banking facilities.
Scott Gegenheimer, CEO of Zain Group, said,“The positive economic and social impact of financial inclusion for many of our customers where banking services are scarce will be abundant. We embrace the opportunity to launch new services that improve the livelihoods of the communities we serve, and through eServGlobal’s comprehensive solution, we will be able to offer life-enhancing mobile services and cement our position as an innovative market leader in the mobile-money arena across our region.”
Furthermore, Gegenheimer noted, “This agreement along with other ground-breaking products and services in the pipeline will empower customers to move about freely with their mobile phones transacting on goods and services. Our aim is to create an eco-system whereby mobile money solutions provide our customers with increased security and flexibility, reducing the need to carry cash.”
Zain selected eServGlobal for this trans-affiliate implementation following a formal tendering and strict selection process, based on the unmatched benefits and proven reliability of eServGlobal’s many mobile solutions that appropriately fits Zain’s strong portfolio of customers across the Middle-East and Africa region.
“Together with the Zain Group, we have conceived a next-generation mobile financial services solution which will set the standard for holistic mobile money services,” said Paolo Montessori, CEO, eServGlobal. “Our technology perfectly complements the Zain Group’s objective to provide innovative, world class services in all the areas that it operates. We are proud to be working with Zain to enrich the lives of users by putting secure financial services at their fingertips.”
Zain currently utilizes eServGlobal’s recharge solutions and this agreement consolidates the strength of the relationship. eServGlobal supplies mobile money services to operators and service providers worldwide as well as supporting a substantial installed base of recharge customers. The PayMobile platform is currently deployed in more than 25 customers and used every day by more than 250 million prepaid subscribers worldwide.
