Singapore-based YuuZoo Corporation Limited has partnered Etisalat Nigeria to launch a revolutionary new social e-Commerce platform for the SME sector, “SME Arena”.
SME Arena helps small & medium-sized businesses in Nigeria drive networking, profitability and brand awareness through:
- Community: Get Social with one’s business. Under the Community feature, vendors have access to targeted social networks and both vendors and users are empowered via direct interaction with each other. Users can interact and socialise with people who share common interests. Through common interest networks, SMEs are able to build their business by sharing industry intelligence.
- Marketplace: SME merchants can choose to open a store and sell their products on the online marketplace. The marketplace also supports merchants by offering delivery of the products for the merchants.
- Directory: The Directory allows business to be listed on SME Arena for free. This feature helps SMEs expand their client base and gain increased awareness for their businesses.
Speaking of YuuZoo’s exciting new venture with Etisalat, YuuZoo CEO, James Sundram said, “YuuZoo is excited to be the first Singapore-based company to in a significant way engage in the booming Nigerian e-commerce market. We are deeply honored that Etisalat, one of the world’s leading telecommunications operators, has chosen us to be their trusted technology and solution partner for their new massive social e-commerce launch. Working with Etisalat gives us first-hand access to their huge database of 24 million subscribers. Instead of starting from scratch in a new faraway market, we can concentrate our efforts on building exciting new solutions which Etisalat, through their massive reach, will market to Nigerian consumers. SME Arena provides an exciting new service to many Nigerians, who now can source and purchase a wide array of products online at their convenience. In the 2nd half of 2016, YuuZoo will continue to roll out more initiatives that were previously announced to propel the growth in e-Commerce revenues.”
Matthew Willsher, CEO of Etisalat Nigeria who also spoke about SME Arena,described it as a convergence of social experience and e-Commerce.
“At Etisalat Nigeria, we pride ourselves as the most SME-friendly telecommunications company in Nigeria. Our commitment to the development and growth of small and growing businesses in Nigeria led us to create several platforms that enable budding entrepreneurs to strive. The market place is an Arena of sorts, and in today’s world, trade goes on at a fast pace. This is why we strongly believe that platforms such as the SME Arena is important in the improvement and growth of small and growing businesses,” he said.
