If you have a YouTube account and do not have up to 1000 subscribers and did not have 4,000 hours of watch time within the past 12 months, you would have received an email from YouTube by now.
Check out a sample of the email you would have received from the YouTube team
YouTube creators in this situation have a 30-day notice to surpass this threshold or lose access to all monetisation tools and features associated with the YouTube Partner Program.
The Google owned company says it will review the channel when you reach this new threshold and re-enable monetisation thereafter.
According to Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer in a related blog post, “We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.”
Remember that back in April of 2017, YouTube set a YPP eligibility requirement of 10,000 lifetime views. According to them, “While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard.”
Last year was indeed a tough year for most social media companies. YouTube had several issues which affected revenue earned from advertising through the YouTube Partner Program (YPP).
So it said a major focus this year “is protecting our creator ecosystem and ensuring your revenue is more stable.” The company mentioned in December that it was making changes to address the issues that affected its community in 2017 so it can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. “A big part of that effort will be strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.”
YouTube says “Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month.”
“More creators than ever are earning a living on YouTube, with the number of channels making over six figures up over 40% year-over-year.”
