YouTube and Universal Music Group have joined forces with several artists to explore the integration of artificial intelligence within the music industry. This collaboration aims to define guidelines for the treatment of AI-generated music on the platform, encompassing opportunities for monetization for both creators and companies.
In this regard, YouTube plans to invest in enhancing its rights management system, Content ID, and revising its policies concerning the upload of manipulated content. Moreover, the platform intends to implement generative AI tools to better identify videos that breach its regulations.
Neal Mohan, the CEO of YouTube, emphasized that while Generative AI systems might exacerbate existing issues like copyright infringement, trademark misuse, misinformation, and spam, they can also be harnessed to detect such content. He affirmed YouTube’s commitment to leveraging AI-powered technology to safeguard its community, including viewers, creators, artists, and songwriters.
The surge in generative AI tools has sparked concerns that these technologies could potentially be exploited to produce new songs without adhering to proper licensing or giving appropriate credit to the original creators.
TechCrunch reported in April a fabricated song featuring fabricated voices imitating Drake and The Weeknd was removed from streaming services after gaining viral attention online. The track garnered over 8.5 million views on TikTok and was streamed more than 250,000 times on Spotify before being taken down.
In response to the perceived threat posed to their music collections, music labels acted swiftly. This recent YouTube collaboration reinforces the notion that the label is taking a proactive stance in addressing risks associated with artificial intelligence.
Universal had, in May, entered into an agreement with a sound wellness company named Endel. This partnership permits their artists and labels to utilise Endel’s AI technology for crafting mood-based musical soundscapes.
YouTube has outlined three fundamental principles that guide its approach to AI. It acknowledges that while AI systems can exacerbate ongoing issues such as trademark and copyright violations, misinformation, and spam, they also have the potential to be employed in identifying such content.
The video-sharing platform noted it will commit to investment in AI-powered technology with the aim of safeguarding its community, which includes viewers, creators, artists, and songwriters.
Within the industry, some individuals have enthusiastically embraced this technology. Notably, Canadian singer Grimes gained attention for her announcement that she welcomes the use of her voice in AI-generated songs, and she is even willing to split half of the resulting royalties with the creators.
Industry analysts hold an optimistic view regarding the potential future applications of AI in music production. They believe that AI could present opportunities for the music industry, as long as it remains under control. This sentiment was expressed in a research note by analysts at Goldman Sachs in June.
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