YouTube has officially launched its new likeness-detection technology, allowing eligible creators in the YouTube Partner Program to identify and request the removal of AI-generated content that mimics their face or voice.
The rollout, announced today, follows a pilot phase and represents YouTube’s latest move to address growing concerns over AI misuse and digital impersonation. According to a company spokesperson, eligible creators began receiving onboarding emails earlier in the day.
The new system enables creators to flag AI-generated videos that use their likeness without consent — a rising issue across the creator economy. The feature is designed to prevent misuse of identities for misleading endorsements or misinformation. In recent cases, companies have used AI-generated clones of creators’ voices, such as YouTuber Jeff Geerling, to promote products without authorization.
On YouTube’s Creator Insider channel, the platform explained how creators can activate and manage the tool. Eligible users can access it under the “Likeness” tab, consent to data processing, and verify their identity by scanning a QR code that directs them to a secure verification page. The process requires both a photo ID and a short selfie video.
Once verified, creators can review all detected videos that use their likeness and take appropriate action — from submitting a privacy-based removal request to filing a copyright claim or archiving the content. They can also opt out at any time, after which YouTube will stop scanning for related videos within 24 hours.
The likeness-detection feature has been in testing since early 2025. YouTube previously partnered with Creative Artists Agency (CAA) to help high-profile users — including celebrities, athletes, and influencers — identify AI-generated replicas on the platform.
The move aligns with YouTube’s broader stance on responsible AI use. Earlier this year, the company expressed support for the proposed NO FAKES Act, U.S. legislation aimed at protecting individuals from the unauthorized creation or distribution of AI-generated likenesses.
As deepfake and synthetic media become increasingly sophisticated, YouTube’s rollout marks one of the strongest platform-level responses yet to safeguard creators’ identities in the age of generative AI.
