Following a successful test of the “New to you” tab earlier this year, YouTube is now rolling out this dedicated feature to every user on its platform.
YouTube says the feature has been added to its homepage for mobile, desktop, and television devices. It claims that the tool will assist users in discovering new creators and material in addition to the recommended videos that they are already familiar with.
The new tab displays content that matches your viewing interests from channels you haven’t seen yet. It’s intended to go beyond YouTube’s Explore listings, which assist viewers in discovering video on particular topics like gaming or beauty but do not take into consideration users’ specific interests.
YouTube explains that “New to you” is tailored for each viewer, as the company is attempting to strike a balance between content it believes viewers will be interested in and content that is slightly different from what they generally watch. This new update, YouTube says, “keeps things fresh, while also helping creators connect with new audiences”.
When you refresh the YouTube homepage on your mobile device, the tab will appear. The company says you may also see the tab as you scroll through your feed. Note that because this feature is personalized, it may not be available at all times. To see the tab, you’ll also have to be signed in to YouTube.
The new YouTube update may assist content providers in reaching new viewers or audiences by allowing them to target those who would be most interested in their content but would not have discovered it otherwise. It may also assist viewers in discovering new information and discovering new interests.
This latest update looks to be YouTube’s response to TikTok’s renowned “For You” section or tab, which leverages algorithms to offer suggested videos that are tailored to each individual user’s preferences. The function has played a significant role in TikTok’s success because it allows consumers to discover new material while also assisting artists in getting their work noticed. Similarly, it appears that YouTube’s “New to you” feed aspires to accomplish the same goal for its users.
