YouTube is rolling out a groundbreaking feature that enables creators to share exclusive Shorts with their paying subscribers, marking a significant expansion in monetisation options for content creators on the platform.
This move allows creators to offer short-form videos exclusively to their paid viewers, adding another layer of value to their subscription packages. The exclusive Shorts feature will complement existing membership perks such as custom emojis, badges, and livestreams, providing subscribers with additional content and insights into their favourite creators’ lives and activities.
The decision to introduce Members Only Shorts comes amid heightened competition in the short-form video space, with platforms like TikTok also exploring subscription-based monetisation options for creators. By offering exclusive content, YouTube aims to incentivise viewers to subscribe to their favourite creators’ channels, fostering stronger connections between creators and their audiences.
Creators will have the flexibility to share a variety of content through Members Only Shorts, including special announcements, behind-the-scenes glimpses, Q&As, and previews of upcoming content. This feature empowers creators to engage with their most dedicated fans in a more intimate and exclusive manner, while also providing an additional revenue stream.
Members Only Shorts will be easily accessible to paying subscribers, appearing in the Shorts tab, Subscriptions feed, and on the creator’s channel. Exclusive content will be distinguished by a star icon, indicating its availability only to paid subscribers.
YouTube’s Shorts platform has experienced remarkable growth since its inception, with over 70 billion daily views and a significant portion of creators in the YouTube Partner Program (YPP) monetising their Shorts content. The platform’s commitment to expanding monetization options reflects its dedication to supporting creators and fostering a thriving creator ecosystem.
The introduction of Members Only Shorts aligns with YouTube’s broader efforts to empower creators and provide them with diverse opportunities to monetize their content. As the platform continues to evolve, creators can expect further innovations and enhancements to maximize their earning potential and cultivate deeper connections with their audiences.
