In the bid to better prevent unauthorised re-uploads of your content on YouTube, the video platform is rolling out some new features to give users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app.
First of all, a new feature will be added in the copyright claim process. This will enable content creators to tick a new box while reporting a copyright violation in order to ‘Prevent copies of these videos appearing on YouTube going forward’ in the detection/removal options.
As seen in the above image, once the box is checked on a successful copyright claim, YouTube will now work to stop other users from uploading the same video, using its Copyright ID detection and video matching tech. The same process will also enable the video platform to notify creators when any similar content is uploaded if this box is ticked, with these additional, potential violations then displayed in the ‘Copyright Match’ tab within the YouTube Studio.
In its report, Social Media Today revealed that creators must also ensure that they own exclusive worldwide rights to any video content they’re claiming in this process. “But if you do own the content, and you want to stop people uploading different versions, and re-using your material, then this new process will provide another measure to protect against misuse,” the report adds.
To give an understanding of how effective the process is, YouTube intends to add a new list of how many videos have been blocked from being uploaded due to your claim.
This will ensure your IP is protected, by preventing users from even uploading a copy in the first place. This could also give YouTube the ability to reduce disputes and issues as a result of revenue generated from the same.
Simultaneously, any such procedure can also be misused through fraudulent claims of videos for varying purposes. In such cases where the feature is applied based on a false claim, the video platform says that it will remove the option from those channels, or it may move to delete channels entirely in response.
YouTube says that the new update will take effect from June 10th, but that it will be implemented in a staged process which, according to Social Media Today’s report, will take a few months for full it to be available.
In addition to this, YouTube also says that its Copyright Match Tool, which has thus far only been available to creators in the YouTube Partner Program, will now be made available to “any creator that issues a valid takedown request”.
The options will add more copyright protections for YouTube creators, and while copy strikes have been a problematic element for the platform in the past, it is working to improve its detection systems, and reduce the burden on creators to manage the same.
