A new partnership between Amazon and Meta (parent body of Facebook and Instagram) has now made it possible for you to buy products displayed on Amazon ads within Facebook and Instagram without leaving the social media apps.
However you will need to connect your Facebook and Instgarm accounts to Amazon so that you can easily buy products promoted on your feeds.
According to an Amazon spokesman in a statement, “For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps. Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience.”
This partnership between Amazon and Meta has made it easier to allow shops to sell goods on Facebook and Instagram without creating custom storefronts on those apps.
More details about this new product feature are listed on a support page titled “Purchase with Amazon without leaving Facebook or Instagram.”
The page states, “For a more seamless shopping experience from an ad on Facebook and Instagram, you can choose to link your Meta and Amazon accounts. You can check out with Amazon without leaving Facebook or Instagram, and experience more relevant ads.”
Maurice Rahmey, co-CEO of digital marketing agency Disruptive Digital, describes the rollout as “the most significant ad product of the year” and compared it to a similar partnership between Pinterest and Amazon.
He says this is a big deal because…
- Better targeting and optimization: Meta will now be using information sent from Amazon and stores offering Buy with Prime to show consumer’s ads
- Better conversion rates: Consumers will be able to check out more quickly on ads when they connect their account
- Better ads creative personalization: Meta will tailor an ad’s messaging and product page based on whether a user is a Prime member or not and alter additional information such as real-time pricing and shipping estimates
He also added that “while additional details are still scarce, this partnership could be a massive revenue opportunity for Meta, Amazon and most importantly, advertisers:
- Meta gets more ads signal from the top ecommerce store on the web and more attributable conversions to increase client investment
- Amazon gets more transaction fees driven directly from the greatest discovery ads engine on mobile meaning more sales on their platform vs other retailers
- Merchants get to expand their conversion volume with an additional sales channel and 1:1 measurement between their likely top ad platform and retail partner”
