Yango Group, the international tech company known for its ride-hailing app, has officially expanded its services by launching Yango Motors, a new automotive division. Headquartered in Dubai, Yango is making its debut in the automotive market in Côte d’Ivoire. This strategic move aims to provide affordable and accessible vehicles, which will support the growth of the country’s transportation sector and the wider African continent.
Kadotien Alassane Soro, Country Head at Yango Côte d’Ivoire, commented:
Yango Motors is about more than vehicles—it is about making mobility easier, more accessible, and more sustainable for everyone in Côte d’Ivoire.
Côte d’Ivoire is the first country to welcome Yango Motors. The official launch is scheduled to take place at the Abidjan Auto Show 2025 in the country’s economic capital. The event will also feature Gracemobility, a company specializing in the distribution and leasing of electric vehicles (EVs). They will be showcasing their own EV lineup and special offers.
The automotive industry in Côte d’Ivoire is on an upward trajectory, thanks to a strong economy and government policies that favor the sale of new vehicles over the import of used ones. The new car market is thriving, with 24,633 new vehicles registered in 2024. Japanese brands like Suzuki and Toyota currently dominate the market. With increasing purchasing power and new investment incentives, the potential for growth in new vehicle sales is significant.
As the official distributor for the Chinese automotive brands Bestune and Kaiyi, Yango Motors plans to introduce vehicles that are affordable, dependable, and suitable for local conditions. The company will combine competitive pricing with flexible financing options, partnering with local banks and leasing companies to make car ownership more accessible.
Additionally, customers will receive full after-sales support, including a consistent supply of spare parts. This new venture is a key part of Yango Group’s broader mission to expand beyond its digital services. By providing technology-driven solutions, the company aims to empower individuals and businesses across Africa.
