Morocco’s real estate industry is entering a new digital era as Yakeey, a fast-rising proptech startup, prepares to receive up to $7 million in Series A funding from the International Finance Corporation (IFC), the private-sector arm of the World Bank Group. The investment aims to accelerate Yakeey’s product development, strengthen its market presence, and advance its mission to rebuild trust in property transactions across the country.
Redefining Real Estate Through Trust and Technology
Founded in 2023 by Karim Beqqali, a real-estate veteran and founder of Yamed Group, Yakeey was born out of one fundamental insight: a chronic lack of trust among buyers, sellers, and intermediaries has long crippled Morocco’s property market. The Covid-19 pandemic exposed deep inefficiencies and highlighted the need for transparent, technology-driven solutions—giving rise to Yakeey’s vision of a modern, seamless real-estate ecosystem.
Unlike traditional listings platforms, Yakeey operates as a managed marketplace that unites all stakeholders—buyers, sellers, notaries, and banks—within one digital environment. Its goal is to simplify every step of the property journey, reduce friction, and make real-estate transactions faster, fairer, and more reliable.
A Hybrid Model: Digital Precision Meets Human Expertise
At the heart of Yakeey’s model is a hybrid approach that blends advanced technology with trained human advisors. The platform’s proprietary tools include data-driven property valuations, verified listings, and mandated transactions, ensuring that every property advertised is authentic and current.
Supporting this infrastructure is YakeeyPRO, a growing network of independent, certified real-estate advisors who guide clients through searches, visits, negotiations, and closings. Each advisor benefits from Yakeey’s comprehensive support system—combining e-learning modules, legal and administrative assistance, and marketing tools—enabling professionals to deliver a fully transparent client experience.
Beqqali describes this model as Yakeey’s core differentiator: “The key to trust is to support our clients from start to finish in their projects. We do this thanks to an innovative hybrid solution.”
Catalyzing Growth with IFC’s Backing
The IFC’s proposed investment provides more than capital; it represents strategic validation of Yakeey’s mission to formalize and digitize Morocco’s real-estate sector. Beyond funding, the IFC will assist the company in strengthening corporate governance and expanding its professional training initiatives. This “patient capital” is rare in Morocco’s early-stage venture environment, positioning Yakeey to attract future investors and scale sustainably.
The company plans to train and onboard up to 2,000 YakeeyPRO advisors by the end of 2024, fostering entrepreneurship while professionalizing the real-estate agent role. By lowering the barriers to entry and offering continuous upskilling, Yakeey aims to create new career pathways within Morocco’s evolving digital economy.
