In a press release titled “Transforming the Global Town Square,” X, formerly known as Twitter, outlines its ambitious plans for 2024, emphasizing a transformational year ahead. Building upon the foundational work laid in 2023, the company aims to bring its vision for the global town square to life, positioning itself as more than just an app but an all-encompassing platform for diverse experiences.
The past year marked significant milestones for X, including the prioritization of free expression as a core platform value and an evolution in content moderation strategy to support it. With a commitment to providing accurate and balanced information, X introduced Community Notes, engaging over 320k contributors in 65 countries. The platform witnessed substantial improvements, becoming a video-first platform with immersive video garnering over 100 million daily users, primarily from the Gen Z audience.
Noteworthy enhancements include the introduction of long-form video uploads, audio and video calling features, and the successful pilot of Communities, now live in all English-language countries and Japan. X also unveiled Grok, an AI search assistant developed by xAI, adding a touch of humor to real-time access to the global public conversation on X.
X’s investment in creators has been a focal point, with over 80,000 creators benefiting from the ads revenue sharing program. Advertising on X saw a 22% increase in total ad engagements, driven by a closer integration of organic and ads algorithms. The platform also delivered new brand safety solutions, setting industry standards for safe advertising in feed environments.
The press release underlines the irreplaceable nature of X in facilitating engagement during cultural events and movements, showcasing the loyalty of its diverse communities. Moving from a foundational phase to a transformational one, X outlines key areas of focus for 2024:
- Artificial Intelligence Integration: X plans to increasingly power user and advertising experiences through Artificial Intelligence (AI), enhancing search, improving ads, and deepening customer understanding.
- Peer-to-Peer Payments: A notable highlight is the launch of peer-to-peer payments, unlocking new user utility and commerce opportunities, demonstrating X’s commitment to providing a comprehensive platform.
- Content Relevance and Exploration: X aims to enhance content relevance through the See Similar Posts feature, powered by xAI. An upcoming enhancement, See Dissimilar Posts, will empower users to explore content aligned with their interests or challenging their perspectives.
- Investment in Creators and Content Partnerships: X will continue its investment in creators and content partnerships, attracting new users and driving advertising.
- Strengthening Full-Funnel Ads Offering: The core pillars of video, performance, and brand safety will be bolstered to provide a comprehensive full-funnel advertising experience.
- Partnerships for Brand Safety: Collaborations with industry leaders, such as Integral Ad Science, will bring more brand safety capabilities and verification to the platform.
- Original Content and Talent Acquisition: X plans to create more original content and attract engaging talent, further enriching the platform’s offerings.
In summary, X is poised to revolutionize 2024 with groundbreaking products and services that redefine how users connect, communicate, and transact. The commitment to innovation and responsiveness to community needs underscores X’s dedication to improving the user experience and venturing boldly into uncharted territories. As X transforms into the “everything app,” users can anticipate an exciting journey into the future of connectivity and engagement.
