Elon Musk’s X (formerly Twitter) has revealed a global price increase, resulting in a higher cost for Premium+ users in Nigeria. Nigerians will now pay N34,000 per month, up from the previous rate of N22,550, translating to a 51% increase.
According to “X” in a blog post, it updated the the X Premium+ subscription price on December 21, 2024.
“New subscribers will pay the updated price starting that day. If you’re an existing subscriber and your next billing cycle starts before January 20, 2025, you’ll be charged at your current rate; otherwise, the new rate will begin with your first billing cycle after that date.”
X shared some key reasons behind the price hike for its Premium+ subscription. The company highlights several exciting changes for subscribers. First, Premium+ is now completely ads-free, offering an uninterrupted browsing experience—an upgrade that is reflected in the new pricing structure.
Additionally, Premium+ users will now enjoy priority support, access to new features like Radar, and increased limits on cutting-edge Grok AI models. The higher subscription fee will allow X to invest further into improving the Premium+ experience.
Finally, X is shifting its revenue model to better support creators. Instead of relying on ad views, the company’s new system rewards content quality and engagement. The subscription fee will contribute directly to this more equitable system, where creators are compensated based on the value they bring to the platform, not just impressions.
Nigeria is one of the most impacted markets, while other markets such as the USA, Europe, and Canada experienced only 37.5%, 31%, and 45%, respectively.
Other African markets such as Kenya and South Africa will now pay Ksh2,800.00 per month and R400 per month respectively.
Similarly in October this year, Elon Musk Starlink announced a significant price increase for its services in Nigeria, raising monthly subscription fees by a staggering 97%. But It soon suspended the increase as it probably faced pushback from Nigerian authorities regarding the steep price hike and its potential impact on internet accessibility
