Elon Musk’s platform, X, previously known as Twitter, is partnering with World Wrestling Entertainment (WWE) to produce a new weekly series. This is part of X’s strategy to expand into specialized video content.
The series, named WWE Speed, is set to debut in the spring in the US and will initially be distributed on X. The episodes, released over a two-year deal at a rate of 52 per year, will feature under-five-minute wrestling matches and guest appearances by big-name stars like Dwayne “The Rock” Johnson.
Since Musk bought the site in October 2022, X has been actively pushing into the video industry, with a lineup of shows featuring ex-CNN anchor Don Lemon, sports radio analyst Jim Rome, and former US Representative Tulsi Gabbard.
The platform has also previously partnered with Paris Hilton to develop original video content.
The announcement of the WWE collaboration comes just before the Super Bowl, a historically significant advertising event for the platform. X has financially struggled since Musk’s takeover last year but is hoping that top-quality video content will help boost its ad revenue.
