L’Oreal in conjunction with Nokia-owned Withings and Kerastase, a high-end L’Oreal hair product brand, have launched a Wi-Fi and Bluetooth-equipped hair brush meant to display data on your hair-brushing habits and also help you take good care of your hair.
Named the Kérastase Hair Coach Powered by Withings, the hair brush features a microphone that “listens” to the sound of your hair brushing in order to identify patterns that show the dryness and breakage of your hair. The sensors send the results of your hair brushing to a mobile app, which you can download, over Wi-Fi or Bluetooth.
Introducing the world’s first-ever smart hairbrush! Meet the Kérastase Hair Coach Powered by @Withings! https://t.co/gecXvhnW7b #CES2017 pic.twitter.com/D6ReKASXD6
— L'Oréal Groupe (@LOrealGroupe) January 4, 2017
By tracking your daily brushing, the app provides data on hair quality and the effectiveness of your brushing. In addition to this, the app offers personalized tips and product recommendations to improve your hair quality.
Guive Balooch, Global Vice President of L’Oréal’s Research and Innovation Technology Incubator, said: “Technology is transforming consumers’ daily beauty routines, and smart devices have huge potential to impact how we care for our hair and skin.
“By using connected technologies to upgrade the hairbrush – something the average consumer uses every day – Withings and Kérastase have reinvented what a person’s relationship with their hair can look like and are showing how connected devices can revolutionise the beauty industry.”
The smart brush will be available on L’Oreal’s website from mid-2017 at an estimated cost of US$200.
