Mr. Folusho Phillips |
MTN, GT Bank, Kakawa Discount House and Consolidated Hallmark Insurance have won the overall ‘Best Websites’ in the 2012 Web-jurist independent website assessment.
It was conducted by Phillips Consulting Limited recently. Web-Jurist rating, which is in its tenth year, is an initiative of the technology division of Phillips Consulting Limited to measure the effectiveness of websites in the private sector to ensure continuous enhancement of e-business activities and encourage best web communications practice.
The results which were announced at an event in Lagos, was attended by the Minister of Communications Technology, Mrs. Omobola Johnson and key decision makers in the financial services industry, as well as stakeholders of information and communications technology (ICT) sector.
The Web-jurist rating results which were announced by the Chief Executive Officer of Phillips Consulting Limited, Mr. Folusho Phillips, showed that Etisalat and Starcomms came second and third in the overall best websites while MTN emerged best website for technical structure and security, while Visafone is best content website and Starcomms is best customer aesthetics website.
In the banking sector, Zenith Bank and Access bank emerged second and third in the overall best website while Zenith Bank, Access Bank and GT Bank won awards in the best customer experience, best web transaction and best technical structure and security categories respectively.
In the insurance sector, Zenith Assurance and Consolidated Hallmark emerged second and third for best overall websites while Consolidated Hallmark Insurance, Royal Exchange Insurance and Allied & General Insurance emerged best customer experience, best web transaction and best technical structure and security categories respectively.
For the discount houses, the results showed that Associated Discount House and First Security Discount emerged second and third for the overall best sites, while Associated Discount House won the best customer aesthetics website, Kakawa Discount and Kakawa Discount House won the best customer experience and best technical structure and security categories awards.
He said Web-jurist evaluation tool used intelligent algorithms and processes, involving a detailed step-by-step web analysis to evaluate the effectiveness and performance of websites based on aesthetics, technical aspects, site content, web transaction processing, customer experience and performance.
According to the minister, “What Phillips Consulting Limited is doing is to tell Nigerian companies to basically put their businesses online.”
She said that an assessment of about 800 websites of federal government ministries, departments and agencies (MDAs) conducted by her ministry in February indicated that half of the websites were not effective, and urged Phillips Consulting to extend its rating to the public sector.