Wimbart, the premier public relations firm specializing in African and emerging market technology sectors, has officially launched Wimbart Lite. This specialized sub-division is meticulously designed to provide high-impact, agile communications support for pre-seed and early-stage startups that have traditionally been priced out of the high-end PR market.
As Africa’s tech ecosystem matures, the battle for visibility in local and international media has become increasingly fierce. For many startups, professional PR remains a significant financial hurdle:
- Market Costs: Basic PR retainers in several African markets can cost small businesses up to $1,500 monthly, while established firms pay between $5,000 and $15,000.
- Global Reach: International campaigns can exceed $20,000 per month, a prohibitive cost for companies that have raised under $1 million.
Wimbart Lite enters the market to solve this “structural gap,” offering professional-grade storytelling for founders who need to demonstrate traction to investors and partners without the burden of a long-term, high-cost retainer.
Departing from the traditional retainer structure, Wimbart Lite utilizes a specialized, project-based menu to ensure fast-turnaround results:
- Milestone Announcements: Focused support for product launches and strategic partnerships.
- Founder Profile Packs: Curated thought leadership and media positioning to build individual authority.
- Fundraise Communications: Bespoke support for early-stage investment rounds, including a 15% discount for VC portfolio companies.
Jessica Hope, Founder and CEO of Wimbart, stated:
Wimbart was built in the trenches with African tech founders. Wimbart Lite is for early-stage companies who may not require full-blown month-on-month support, but do need to get a news story out there.
The new division is headed by Maria Adediran, an Associate Director and founding team member at Wimbart. With over a decade of experience, Adediran has previously steered multi-market campaigns for African “unicorns” and high-growth firms including Andela, M-KOPA, and Kobo360.
In her new role as Head of Wimbart Lite, Adediran will focus on converting raw startup data into narratives that build ecosystem trust.
Adediran noted:
Wimbart Lite exists to turn real work and traction into a clear, credible story the ecosystem can understand and trust.
Since its inception in 2015, Wimbart has supported more than 180 companies across 20 African nations, maintaining a strong physical presence in the continent’s major tech hubs: Nigeria, Kenya, South Africa, and Egypt. By launching Wimbart Lite, the agency joins a growing movement of specialized communications providers, such as Zain Verjee’s The Rundown Studio, in democratizing access to the global media stage.
