Samsung’s virtual assistant, Bixby, has been trying to differentiate itself from the likes of Siri, Alexa or Cortana. So far it has not been successful.
Samsung has now launched a new ecosystem, Bixby Marketplace, one-stop shop for users to browse and add a wide range of services (known as capsules) to enhance their Bixby experience.
According to Samsung in its press release, “the Bixby Marketplace’s official launch lays the foundation for an open ecosystem of useful services that developers will continuously enrich, and users will be able to make their mobile experience more personal and intuitive.”
The Marketplace includes a variety of convenience-enhancing capsules such as Google Maps, Spotify, iHeartRadio, NPR, Yelp and more. So users can customise their experience based on the capsules they choose.
Users access the Bixby Marketplace from the Bixby main page. Once the user launches the Bixby main page by pressing the Bixby key, they swipe left to get to the Bixby Marketplace. Capsules are organized by categories such as Productivity, Business and Finance, Sports, Shopping, etc.
Searching by capsule name, developer or keyword makes it easy to find the capsules you need, while curated staff picks and user reviews highlight capsules that users will find particularly useful. Capsules can be added with a single tap of a button, and users can also rate and review capsules to ensure the highest quality Bixby capsules are the most visible to users in the Bixby Marketplace.
The Bixby Marketplace is currently only available in open to users in U.S. and Korea.
Samsung says it will continue to improve the Bixby platform and evolve the Bixby Marketplace to support developer needs and enhance the experience for all our users
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