Facebooks’s WhatsApp will soon launch a standalone business app to help businesses communicate with its customers.
This much was deduced through its FAQ ‘Chatting with businesses’ section of the page, that explained that there will be three different business accounts.
The first account will be the verified one which will carry a green checkmark badge in its profile. The second will be a confirmed account so that the phone number of this account matches the phone number for the business and will have a gray checkmark badge in its profile and the third is the business account, this account is using the WhatsApp Business app, but hasn’t been confirmed nor verified by WhatsApp. A business account has a gray question mark badge in its profile.
WhatsApp has also added tools for users to control this experience and to block business accounts and report them as spam at any time, within the chat itself.
WhatsApp earlier launched a pilot scheme that lets businesses communicate with the messaging service’s one billion daily users, with reports suggesting it will launch a dedicated app for small-to-medium businesses (SMB).
Statistic the mobile messaging app has more than 1.3 billion monthly active users who send 55 billion messages and 4.5 billion photos daily.
