Today, Nigeria’s Largest Online Mall, Konga.com embarked on a journey to change the face of online shopping in Nigeria forever.
In just over one year of operation we decided to bring the biggest sale in US/Europe’s shopping year, Black Friday and Cyber Monday to Nigeria calling the sale, The Konga.com “Fall Yakata” Sale
We rolled out a baddest sale ever liveth campaign on Social media, blogs, Radio, TV and every other platform available. We announced the time of the sale as 9am on Friday Nov 29, 2013, upgraded our servers waiting for Nigerians to come and when the time came, Nigerians did not just come; they came at us with everything they had.
The Konga.com website experienced a traffic surge unprecedented in Nigerian online shopping history and our website crashed, but our team did not give up, we promised Nigerians the baddest sale ever liveth and we kept pushing till we delivered it
These tweets by our CEO fully summarize what happened today;
Stability should resume to @shopkonga in <1 hour. Nigerians surprised us today. We should have been better prepared.
— Sim Shagaya (@Simdul) November 29, 2013
Konga Yakata sale starts very soon 🙂 already record number of people in store. Nigerians pls don’t crash our site o 🙂
— Sim Shagaya (@Simdul) November 29, 2013
What a day! We sold more stuff by noon than all December’12. Last yr it was an experiment. This yr we birthed a new industry. Thanks Nigeria
— Sim Shagaya (@Simdul) November 29, 2013
As at noon today we had sold out more goods than we had sold in December 2012. In one day we more than doubled our maximum number on orders, visits and every other metric we track, and the sale has only just begun.
Today we are have learnt a lot and with the trust of Nigerians we believe, we will continue to set more records.
