When I first heard that Funke Akindele’s “Jenifa” was selected as a brand ambassador for Jobberman, I had mixed feelings.
I really do love Funke Akindele as an actress but I was curious to know whether “Jenifa” represents the market that Jobberman was targetting or should be targetting.
As I watched the first ad released (as shown below), I asked myself “Was it a wise choice to use Jenifa?” What kind of job did “Jenifa” get on Jobberman? What kind of people will be attracted to Jobberman by this ad? So many questions.
Watch and tell me what you think? Comments will be appreciated.
