Tencent’s WeChat has announced that it is ready to launch Enterprise WeChat to cater for enterprise clients.
This separate app, named Qiye Weixin or Enterprise WeChat in English, is under beta testing and is expected to be rolled out in the next couple of months.
In a statement from the China-based company, “With WeChat being widely adopted in everyday life, more people have been discussing work-related subjects on WeChat with colleagues when they are off-work.”
“While some enjoy it, some others find it a burden because WeChat mixes up their personal life and work,” adding that the new enterprise service will help people enjoy a better work-life balance.
It’s Tencent’s latest move to tap into China’s trillion-yuan enterprise software service market, analysts said.
Tencent, which built its business empire on developing social networking tools, introduced its first enterprise-used instant messaging tool RTX in 2003. In 2014, it added an enterprise account inside WeChat to help employers better connect and collaborate.
Launched in January 2011, WeChat currently has over 1.2 billion registered users
