Gingerbox (formerly known as Jaramall) intends to make it convenient for you to eat fresh & affordable fruits, vegetables & nuts everyday. And the company expects that it can do this profitably by delivering it to your doorstep.
Gingerbox is one of the selected startups that is currently backed by 440NG.
All you have to do is select a fruit basket, state number of team members and frequency of delivery. The focus seems to be on companies rather than families or households as you have to state your company name when you want to place an order. The minimum fruit basket is N4000.00 and the minimum period is 3 months.
Though Gingerbox has decided to focus on a niche market, it has to contend with players like Supermart owned by former Jumia Nigeria founder, Raphael Afaedor and Gbolahan Fagbure.
According to Adekunle Jinadu, CEO and founder of the company in a recent interview with HumanIPO, “We decided it was time to move away from being just another online grocery store to become nutrition and health partners with our customers. This means becoming jack of one trade and becoming the best at it. The endpoint is greater customer experience for our customers.”
I do believe that the key issue is to get these fruits fresh enough and also at a reasonable price so there is a decent profit after taking all the expenses in consideration.
